4/8/2023 0 Comments Get it done case studyMy goal was to be funded, paying myself a salary and paying down my student loans the day I graduated. It felt risky to have a gap on my résumé, so I went to business school thinking, O kay, this is a great way for me to be able to work on for two years. And I realized that if I imagined a different future, I could create it, so I applied to business school. Searching online for jeans is a ridiculously bad experience. I was like, there’s no way that the future of buying jeans is going to be spending a day at the mall or even searching online. I felt so strongly that the way people were shopping was not going to be the future. But it showed me there are lots of other people who were not quote-unquote qualified to be an entrepreneur - which I didn’t feel like I was, either. I left my consulting job and worked at a venture fund for two years, thinking that was a way I could meet the entrepreneur creating the retailer of the future. I thought there were so many interesting challenges in apparel retail. People were trying to figure out what is the role of stores in the future, and how does e-commerce fit in? I wanted to be at whatever company was going to be the future. I loved analyzing businesses and getting to understand how they worked. I got a job in consulting, and I did that for two years. I decided to get a job before applying to medical school. When it came time to graduate, I was volunteering in a hospital. I was premed in college I even took the MCAT. And you wouldn’t have had that chance if you hadn’t gotten all the no’s first. People are going to not write back and people are going to say no, but every now and then someone’s gonna be interested and say yes. But I think the more shameless you can be, the thicker skin you have, the better. There are tons of people I reached out to on LinkedIn who never wrote me back there are tons of people who reach out to me today that I am not able to write back to. People are often sharing articles there, and that’s a good excuse to connect. I’ve actually had a lot of luck with cold emails on LinkedIn. It makes me feel inspired and rejuvenated. It doesn’t take up a lot of my time, but it’s something I love to do to feel really connected to the work we’re doing. I try to spend a half-day each month in our warehouse. Our team has gotten so big that I don’t get to see every single thing we’re working on, but this way I can get some glimpses into what each team is working on. I’ll look at the calendar and say, Oh, that looks like a cool, interesting meeting. I have a reputation for crashing meetings. Right before I leave the house, I’m usually pumping. And I’m still pumping, so that’s really fun. But with two kids, I think, What are the things I need to have solid in my life in order to survive and be my best self? I used to love the hemming and hawing of getting dressed, but I don’t have time for that now. Somehow, with one kid, it was more manageable. I spend time with them, snuggling and reading books, and then it’s about eating and getting them out the door. I have two kids, ages 3 and 1. My morning starts when one of them wakes up, which is usually between six and seven. She lives in San Francisco with her husband and two children. Lake founded the company in 2011, when she was 28 last year, Stitch Fix made $1.2 billion, earning Lake a place on Forbes ’s list of America’s Richest Self-Made Women. Then you can try them on in the comfort of your own home, buy the clothes you want to keep, and return the rest. The premise: Instead of shopping, StitchFix uses algorithms and expert stylists to pick out a box of clothes for you. Katrina Lake is the founder and CEO of the personal-shopping company Stitch Fix.
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